It has worked with brands such as Chase, Citi, Google, Lexus, LinkedIn, Progressive, Starbucks, and Target.įollowing the rebrand, Megaphone will work toward providing more tools and services for podcasting, both for show creators and for brand advertisers. It has also reached many international brands and brought them into podcast advertising for the first time. The poltergeist at the funeral and other tales of the dead appearing to their nearest and dearest. Megaphone has secured several notable names for its client roster, with recent additions including iHeartMedia, Vox Media, Himalaya, and Cadence13. “To build on this success, we’ve chosen to rebrand the entire company with a name our clients already know and trust, providing clarity and simplicity to our business.” “We’ve gained tremendous momentum in the last year, and have helped to bring many new podcast publishers and major brand advertisers into the medium for the first time,” said Brendan Monaghan, Megaphone’s CEO. According to the press release, the changed name reflects the business’ focus on podcast technology and infrastructure.
The company will now be called Megaphone, adopting the same name as its hosting and ad-insertion service. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Panoply Media has been making big changes in how it approaches the business of podcasting, and today it capped off those changes with a rebranding. Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform.
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